Our Ontario newspaper display ad
uring the Canadian COVID-19 period, newspapers everywhere found their advertising base drying up. It wasn’t hard to figure out. The advertisers were squeezed by their revenue hit during the virus. Newspapers, magazines, radio and TV saw their own revenues shrink as advertisers cut back on expenses to look for buyers where were largely staying home.
Here in the Greater Toronto area in Ontario, Canada’s largest province by both population and economy, our largest newspaper chose to spotlight businesses like ours: small businesses owned and operated by people of colour or persons of indigenous origin by offering selected businesses an opportunity to run a display ad in The Star, for many of them their first print ad in Canada’s largest newspaper.
So, we applied and were chosen as one of The Star’s participants. And here is the final product! Click the ad to see a full-size rendering.
Much of our business development activity consists of a virtual outreach using social media. We have our own direct mail list. Folks use it to tell us something about themselves, as a preliminary to asking us if we can help them. And a day after the ad ran, lo and behold, the phone rang. That was nice, and I hope we can help the individuals who started by saying, “I saw your ad in the paper.”
Maybe you are reading this, and thinking you need help with your own citizenship and immigration issue.
Permanent residency: Is immigration a bigger challenge during the COVID-19 time? You bet it is! But it can be done, and we’ve landed folks in Canada to begin a new life during the COVID-19 months;
Business class: Did you know that Canada is the only country in the world that has free trade agreements with every large economy on earth? If Canada’s access to the world, sound economy, low tax rates, fair and honest business systems could help you serve clients from Canada, maybe we are a fit to help you come to Canada and make your fortune;
Spousal and family sponsorships: Once you are relocated to Canada, how do you get your spouse here? Your children? Your parents and maybe your grandparents? We have done it for clients many times. We know how to do it for you;
Caregivers: Families in Canada need caregivers to look after their kids, parents and grandparents, and family members with disabilities. Good families, and proud Canadians often originate from a caregiver who came to Canada to help other Canadians;
Temporary work permits: Foreign nationals, students and others without status in Canada often need skilled help and advice in gaining landed immigrant status to stay in Canada and build their lives;